What is the ultimate strategy for success?
Would like to live on a beach? Perhaps for you. Yes, you might like to live at the beach. Maybe not. Perhaps you'd like to live in your dream home. Or maybe, you just want to spend quality time with your family and your friends.
Maybe you'd like to travel. If there are restrictions in place, maybe even around your own country, if that's doable at the moment.
Or perhaps for you, you just really want the money that gives you those choices.
You want to work less and get the same, if not better results than you are currently getting. So you've got the cash and then you can do any of those things I've mentioned and anything else you want to do. Success is defined by what you want to achieve.
Well, how do you do that?
In my experience, and what I've learned is simply this. Please take notes on this one because it's so powerful.
All you've got to do is excel in one thing. You think about the greats. Whether it's individuals or businesses, they excel in one thing. See, the problem is, we try and be great at everything and you just can't. Some people may be skilled at “everything” but eventually, they get burnt out from the amount of workload. So perhaps, if you're in sales, maybe you master the presentation of your product or service and that's your thing. That's what you're known for.
If you're a business owner, perhaps as an overall, you master the art of an exceptional customer experience. Not just what other companies say that “Yeah, we give great customer service.” I'm not talking about that. I'm talking about an exceptional customer experience.
That means from the first contact (whether that's face-to-face, whether it's via the phone or whether it's via email) all the way through the sales process, right up until the sale. And then after that as well for the longevity of that particular customer. The life, livelihood, if you will, of that customer, how much could they be worth over the long run if they keep coming back to your business and buying from you again & again & again?
That is the ultimate strategy for success.
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